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January 2020

Alpha Wax becomes part of Awax Group

Awax, the European market leader in the production of specialty waxes, announces the acquisition of Alpha Wax, the number 1 wax distributor in Europe and North America. “Both companies have a shared vision of problem-solving and innovation,” says Giuseppe Ambroggio, CEO and founder of Awax. “Our operational excellence and Alpha Wax’s focus on customer intimacy makes for a perfect combination”.

Awax was established by the brothers Ambroggio who also founded SER Wax Industry in 1988. In addition to Alpha Wax, the Awax Group has a majority stake in various high-quality wax production companies, including: SER Wax Industry, Price’s Candles, Chauvin, Parafinas Quintanar and Ceresine.

“I am extremely enthusiastic about the merger of our companies,” says Dick Haan, CEO of Alpha Wax. “Awax is the most innovative and technologically advanced group I know in the international wax industry. With their tailor-made solutions, they are a superb addition to our own portfolio of high-quality waxes, such as Shell’s products, for every application”.

Ambroggio continues: “I’ve known Dick for a long time. Over the past twenty years, Alpha Wax has become the market leader in the distribution of wax thanks to the excellent service they offer to their customers. This acquisition boosts both our service platforms in Europe and the US”.

Alpha Wax will continue to operate as a stand-alone under its own name and with its existing team of people. Its founder Dick Haan will remain associated providing advise and support both to management and stakeholders. Day-to-day management will remain in the hands of sales director Arjan Sjardijn and finance and operations director Herman de Gelder.

About Alpha Wax

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Founded in 1999 as Shell’s distributor, Alpha Wax offers a large variety of synthetic Paraffin, Alpha-Olefin, Slack waxes, and tailor-made blends hereof, for a wide range of applications.

Alpha Wax is based has in Alphen aan den Rijn, the Netherlands and in Houston, Texas, North America.

About Awax

The Awax Group consists of: SER Wax Industry, Price’s Candles (, Chauvin, Parafinas Quintanar ( and Ceresine (

Founded in 1988 and based in Santena, near Turin, Italy, SER stands for: Sintesi e Ricerca (Synthesis And Research), two key words expressing the company’s vision. Every year, more than 10% of the turnover goes into innovation with a focus on the logistic and production automation and the development of new products and solutions.

With revenues exceeding 180 million euros, Awax is the leader in the production of tailormade waxes for every application: cosmetics, food industry (chewing gum, cheese, food packaging), rubber industry, wood and tire industry, automotive, agriculture (grafts, pesticides and fertilizers), and many others.