December 2011

New corporate identity for Alpha Wax

*Alpha Wax BV has a new house style: two stylised drops of wax forming the A for Alpha Wax. The original colours of these drops are yellow and red. These colours represent our basis: the fact that we’re a committed distributor of all waxes for Shell has made us what we are today.

Although we started off as a distributor of pure raw materials, we’ve been specialising more and more over the years in the storage and blending of these flows of raw materials. We provide more logistic services and customised products. This enables us to offer solutions to suit all the specific wishes of our customers and suppliers.

Alpha Wax is a blender of surprising solutions. The yellow and red in our logo combine to form a new colour, orange, which refers to the national colour of the Netherlands. But orange also stands for warmth, for the human element. After all, our people are the backbone of our company.

And we’ve given our website a completely new look as well as our new house style. *